Susanna Falken

Overview

Susanna Falken needed more than visual improvements. I audited the existing Shopify storefront to identify performance bottlenecks, cart issues, and friction points that could interrupt the path to purchase. I then implemented targeted technical fixes and conversion-focused enhancements to make the shopping experience faster, smoother, and better equipped to encourage additional purchases.

The challenge

Store speed issues and cart-related problems were creating friction in the buying journey and potentially costing sales. The product pages also had opportunities to improve purchase accessibility and product discovery through more effective Add to Cart placement, upselling, and cross-selling.

The solution

I audited the storefront and addressed performance issues and cart functionality problems affecting the customer journey. I implemented a sticky Add to Cart experience to keep the primary purchase action accessible, refined upsell and cross-sell opportunities to encourage complementary purchases, and resolved additional storefront issues identified during the audit. The work focused on reducing friction and making the store more reliable and conversion-friendly.

What I delivered

• Comprehensive Shopify storefront audit
• Store speed and performance optimizations
• Cart functionality fixes
• Sticky Add to Cart implementation
• Upsell and cross-sell enhancements
• Product page conversion improvements
• Customer journey friction-point fixes
• Custom theme adjustments
• Storefront functionality testing

Results

• Identified and addressed storefront issues affecting the shopping experience
• Improved store speed through targeted performance optimizations
• Resolved cart-related issues that could disrupt purchases
• Made the Add to Cart action more accessible with a sticky implementation
• Added upsell and cross-sell opportunities to support complementary purchases
• Created a smoother, more reliable path from product discovery to checkout